Attanorm SA · Industrie / Fabrication
Attanorm J-Learn – Turning a Door Catalog into a Business Tool
When quoting a door becomes an industrial puzzle. Attanorm, a Swiss manufacturer of technical doors (fire-rated, acoustic, security), offers dozens of ranges and hundreds of possible combinations. J-Learn is a custom-built expert configurator developed in Laravel, enabling wholesalers and sales teams to pre-configure complex doors without needing an engineer on the phone.
About
Project context
When quoting a door becomes an industrial puzzle. Attanorm, a Swiss manufacturer of technical doors (fire-rated, acoustic, security), offers dozens of ranges and hundreds of possible combinations. J-Learn is a custom-built expert configurator developed in Laravel, enabling wholesalers and sales teams to pre-configure complex doors without needing an engineer on the phone.
The challenge
Challenges
Extreme product complexity
Dozens of ranges, hundreds of combinations: frame (wood/metal, surface/tunnel), performance (EI, acoustic, break-in resistance), variable dimensions and multiple options.
Inefficient quotation process
Quote requests built over phone or email, with numerous back-and-forth exchanges to correct configurations and validate options.
Time loss and error risk
Precious time lost by the technical office, high risk of errors and omissions in complex multi-criteria configurations.
Internal expert dependency
Wholesalers and sales teams systematically needed an Attanorm engineer available to configure complex technical doors.
Our solution
Our approach
Guided product search
Model list with standardized visuals and smart business filters (frame, performance, dimensions, options). Users quickly find 2-3 compatible models instead of browsing the entire PDF catalog.
Enhanced product sheet
Complete door visualization (photos + views), detailed compositions (core, facing, reinforcements, intumescent strips), structured technical specifications and immediate access to data sheets and DWG plans.
Complete quote configurator
Step-by-step configuration: frame type, wood species, finishes, dimensions in mm with smart sliders, advanced options (anti-panic, integrated ITS, hotel lock, renovation frame, anti-break-in bars).
Custom export and upload
Complete summary of entered data, ability to upload DWG plans for special cases, free text field for additional info, direct submission of structured quote request.
Features
The solution in detail
Search & Business Filters
- Model list with standardized visuals
- Filters by frame, performance, dimensions, options
- Results automatically refined to 2-3 compatible models
- Intuitive navigation through the complete catalog
Technical Product Sheet
- Multiple photos and views of the door
- Detailed compositions: core, facing, reinforcements, intumescent strips
- Specifications: EI, RW, RC, thickness, weight, climate class
- Direct download of data sheets and DWG plans
Smart Configurator
- Frame options: type, species, surface, veneer, finishes, wood preparation
- Dimensions in mm with sliders for allowed ranges
- Automatic validation of possible combinations
- Advanced options: anti-panic, ITS, hotel lock, anti-break-in bars
Finalization & Submission
- Request type (order/quote) + wholesaler info
- Complete summary of entered data
- Plan/DWG upload for special cases
- Structured and complete quote request submission
The team
Team & methodology
Roles
- Project Manager
- Senior Laravel Developer
- UX/UI Designer
- Business Expert
Methodology
Iterative development with business validation at each step. In-depth product domain modeling (standardized doors) before development. User testing with partner wholesalers.
Results
Impact & results
Qualitative impact
- Technical phone calls drastically reduced – requests arrive already structured and complete
- Fewer configuration errors – product rules are encoded in the interface, not just in experts' heads
- Much faster pre-sales – quotes are easier to price with fewer back-and-forth exchanges
- Strengthened brand image – Attanorm appears as an organized manufacturer with a digital tool matching its product complexity
Key figures
Overview
Platform overview
