Ferring International · Pharma
Ferring International
International corporate website developed with WordPress, Ferring.com is the global digital platform for the Ferring biopharmaceutical group. It centralizes all institutional, scientific, R&D, career, and commitment content. Designed for worldwide and multilingual reach, it addresses diverse audiences (healthcare professionals, partners, patients). A robust and scalable architecture serving an international reference brand.
About
Project context
International corporate website developed with WordPress, Ferring.com is the global digital platform for the Ferring biopharmaceutical group. It centralizes all institutional, scientific, R&D, career, and commitment content. Designed for worldwide and multilingual reach, it addresses diverse audiences (healthcare professionals, partners, patients). A robust and scalable architecture serving an international reference brand.
The challenge
Challenges
Immediate Credibility
Perceived quality must be flawless from the first second: typography, rhythm, layout, sobriety, information hierarchy.
Global reach
Create a platform capable of serving more than 40 countries with corporate and scientific content.
Governance and autonomy
Teams must be able to publish and update without relying on a developer, while maintaining a strict framework.
Institutional SEO foundation
Not aggressive SEO, but a clean foundation: architecture, indexing, internal linking, service pages, performance.
Our solution
Our approach
WordPress Enterprise
Robust and scalable WordPress architecture for international content management.
Editorial governance
Intuitive editing interface with structured publishing workflow and reusable templates.
Performance & SEO
Optimized loading time, consistent Hn structure, meta titles and descriptions.
Features
The solution in detail
Advanced content management
- Intuitive editing interface
- Structured publishing workflow
- Reusable templates
- Optimized media management
Institutional pages
- Presentation of approach and values
- R&D and innovation
- Careers and commitments
- Locations and contact
News & Publications section
- Sustainable content logic
- Article categorization
- Structured archiving
- Optimized social sharing
Performance & SEO
- Optimized loading time
- Consistent Hn structure
- Meta titles and descriptions
- Optimized sitemap
Overview
Platform overview
Premium corporate website
An institutional website project?
We design corporate websites that strengthen your credibility and enable autonomous editorial governance.
- ✓ Premium perceived quality
- ✓ Editorial autonomy
- ✓ Solid SEO