MC-SA (Mosini & Caviezel SA) · Géomatique
MC-SA (Mosini & Caviezel SA)
WordPress redesign of a deep "professional" website for a geomatics and engineering consulting firm. 75 years of experience, +40,000 projects, a proof-oriented architecture for credibility.
About
Project context
WordPress redesign of a deep "professional" website for a geomatics and engineering consulting firm. 75 years of experience, +40,000 projects, a proof-oriented architecture for credibility.
The challenge
Challenges
Selling trust, not a product
A consulting firm doesn't sell a website. It sells one thing: trust. The challenge is to transform 75 years of expertise into online credibility.
Technical complexity to make readable
Many disciplines (geomatics, planning, information systems, photogrammetry…) and highly technical services that must remain understandable without being oversimplified.
Multi-site and local presence
4 sites in French-speaking Switzerland (Assens, Morges, Rolle, Montricher) with 43 employees. Each agency must be showcased with its contact details and specificities.
Credibility site, not marketing
The goal is not to generate leads at all costs, but to establish MC-SA as a serious and structured player, capable of explaining its expertise in depth.
Our solution
Our approach
Proof-oriented architecture
Structure around sections that prove rather than promise: detailed activities by domain, classified references, 75-year chronological history page.
Site designed for readability
Homepage setting the framework (expertise, key figures). UX approach: sobriety + hierarchy: clear titles, short sections, useful content without superficial marketing.
WordPress as governance
Deliberate choice: allow MC-SA to keep content alive over time (references, activity pages, history) without redeveloping for each update.
Contextualized professional contact
Guided contact with domain selection on activity pages. Multi-site contact page with information per agency (Assens, Morges, Rolle, Montricher).
Features
The solution in detail
In-depth activity pages
- Pages by expertise domain
- Very detailed sub-pages
- Framework and issues explanation
- Methods and processes
Portfolio references section
- Classification by activity domains
- Exploitable portfolio
- Concrete proof of achievement
- Project diversity
Chronological history page
- 75 years of history
- Chronological narrative
- Foundation and evolution
- Office openings
Multi-site contact
- 4 agencies in French-speaking Switzerland
- Contact details per site
- Domain-guided contact
- Contextualized form
The team
Team & methodology
Roles
- Project management
- UX/UI Design
- WordPress development
- Content integration
Methodology
Credibility and proof-oriented redesign. Content architecture designed to showcase 75 years of expertise and make a complex multi-disciplinary offer readable.
Results
Impact & results
Qualitative impact
- Credibility site establishing MC-SA as a serious player
- Multi-discipline offer made clear and navigable
- 75 years of history valued as a trust narrative
- Technical expertise explained in depth
- Local multi-site presence highlighted
Key figures
Overview
Platform overview
Professional Site & Credibility
A site that needs to prove your expertise?
We design credibility-oriented professional sites, with a content architecture that showcases your know-how without superficial marketing.
- ✓ Proof-oriented architecture
- ✓ Readable technical content
- ✓ Update autonomy