Migros Vaud · Retail
Migros Vaud – 75th Anniversary Mobile App
For its 75th anniversary, Migros Vaud wanted to create a massive, fun digital experience, directly connected to stores and capable of recruiting tens of thousands of customers. PULSE.digital designed and developed a tiered quiz mobile app distributing "anniversary" coupons to scan at checkout, with very fine timing management.
About
Project context
For its 75th anniversary, Migros Vaud wanted to create a massive, fun digital experience, directly connected to stores and capable of recruiting tens of thousands of customers. PULSE.digital designed and developed a tiered quiz mobile app distributing "anniversary" coupons to scan at checkout, with very fine timing management.
The challenge
Challenges
An anniversary worthy of the brand
Celebrate 75 years of customer proximity, generate visibility and goodwill, and transform this visibility into value creation: downloads, accounts, store traffic
Strict retail constraints
Coupons must be recognized and scanned frictionlessly at checkout, stores cannot be saturated, activation and validity dates must be controlled to protect margins
Extreme load scaling
Fanfare launch with media + in-store communication, flow concentrated in the first 24-48 hours, no room for failure on launch day
Digital-physical coherence
Making mobile, store, checkouts, timing and promotions work together in a smooth and coherent system
Our solution
Our approach
Tiered quiz mechanics
Fun question series with visible and motivating progression, levels that unlock rewards, in a visual universe aligned with the 75 years campaign
Digital coupons linked to checkouts
At each tier, the user unlocks digital coupons stored in the app, uniquely identified and scannable directly at Migros checkout
Timing and marketing control
Coupon activation at specific dates, configurable validity duration, tier and generosity modulation throughout the campaign
Architecture designed for load
Extreme peak scenario integrated from the start, real-time monitoring, ability to handle very high simultaneous downloads and registrations
Features
The solution in detail
Tiered Quiz
- Fun question series
- Visible and motivating progression
- Levels that unlock rewards
- Simple and fast onboarding
Digital Coupons
- Personalized discount coupons
- Benefits on specific products
- Unique identifiers
- Frictionless checkout scanning
Timing Control
- Activation at specific dates
- Configurable validity duration
- Tier modulation during campaign
- Complete marketing governance
Results
Impact & results
Qualitative impact
- Smooth experience: download, signup, game, coupon retrieval, checkout
- Feeling of participating in something special, linked to their Migros anniversary
- Stable system, no critical crash or crisis on D-day
- Good field feedback (store teams, cashiers) on clarity and practicality
- Massive recruitment into Migros ecosystem (accounts created, enriched data)
- Internal proof that high-intensity digital operations can be mastered and profitable
Key figures
Overview
Platform overview
Your campaign
Launch a high-intensity digital campaign
PULSE.digital knows how to handle massive B2C operations: dimensioned architecture, digital-retail coherence, measurable business results.
- ✓ Architecture designed for peaks
- ✓ Digital ↔ store coherence
- ✓ Measurable business results